Sunday, 19 July 2009

Research and Planning - Media Literacy

Media is a changing progress, it constructively changes as technology improves, these are some examples on how things have changed.

Here are some interpretations of media literacy:

The ability to create, use, analyse and understand media products, within the context of their audiences and institutions. (Donna Cooper-Cliftllands)

A broader version of conventional literacy, which includes all visual, aural and digital forms, seeking to enable people to become more thoughtful producers and interpreters of media
(Pete Fraser)

Media literacy is being able to engage not just with the immediate content of a media text, but also to be able to apply knowledge and understanding of institutional factors that have an impact on shaping the text itself and on the messages and values embedded within the text. Media lieracy also invloves knowledge and understanding of how different audiences in different times places may interpret the text in different ways. Crucially, the media-literate reader of the text is qable to see that his/her own reading of the text may be at odds with that applied by some or all of the target audience. (Wayne O'Brien)

Highlighted above in the interpretations is what makes them different from each other and the similar things said in each definition, we looked at 5 overall and i came up with my own overall interepretation of what i think media literacy is:

Media literacy is the way people understand the meaning of a text and how they react to it.

There are increasing concerns on the youth of today and how we have alot of use of 'We Media' sights such as facebook and how youths could be missing out on 'enriching' culture such as novels or plays due to the way their main source of communication now.

New Literacies

In between the old school idea of literacy seen as something you either do or do not have are a range of theories and strategies as literacy being a social and political practise.

Freire (1972)
Freire believed how people can be disempowered and often excluded from literacy due to social culture. For example people with less developed skills who could not read or write would have less of a say is things they may not fully understand, causing them to possibly become controlled by people with more knowledge of the concept.

Gordon Brown
Gordon Brown believes that in order to be considered in the society people should learn to speak english, read and write. To lack these skills would be considered as 'not making an effort' and therefore excluding yourself from the 'values' of the country rather then being overpowered and people that do not 'join in' are seen themselves as outsiders.

James Gee has a 'Meta-understanding' (meaning many undertstandings) of literacys. This skill he calls 'Poweful literacy' is the simple idea of 'Discourse'. He has the idea that different types of literacy can be used and different times and it is poosible to have several different types of literacys, that you could analyse together or seperately.

Digital Literacy
Digital literacy is basically a digital divide (divided world) of a social justice issue. People that may have access to certain technologys will have alot more knowledge then people who don't have the privilage. Using these sights such as facebook and youtube requires a certain amount of knowledge which may come quit easily to people who use these technologys often. It could be from learning or creativity we practise and improvise for example being able to complete a video game without reading the inside rule booklet.

Memes and remix

A Meme is the rapid uptake and spread of a new or particular idea.
When people pass on a meme, they would be reinforcing their own sense into the world. Like viral marketing such as 'word of mouth' spread just as quick and effectively as a virus can spread.

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