Monday, 20 July 2009

Research and Planning - Conventions of a pop video

Looking at the different style of pop videos and the 3 main forms that they come in, Performance, Narrative and Image. Performance is a performanced based video normally on a stage or something of a similar sort. Narrative is where the video tells a story either the one relating to the song or a separate narrative is told. Image is when the video focuses mainly on the artist or artists.


We looked at music videos such as Stan - Eminem, Praise you - Fatboy slim and Rich girl - Gewn stefani.

Stan - Eminem

  • Real life story


  • Narrative - the lyrics tell a story


  • Star plays himself


  • lyrics 'Thank you' give it a softer look yet contrast what is going on


  • Stan waves a TV screen convinced eminem is waving at him - looney


  • We hear what he is thinking/writing


  • Posters of eminem everywhere - obsessive


  • Stan has neglected girlfriend for fantasy life with star


  • Lightning and Sweaty obsessive look creates intense dark atmosphere


  • Performance shots


  • Agression comes out of obsession - anger is taken out on girlfriend


  • Violence/murder - typically found in rap videos


  • Little brother carries on his obsession


  • Shown on live news - realistic in real life


Praise you - Fatboy Slim

  • A Parody

  • Home video Camera

  • Obviously not professional dancers

  • Goes against the average music video
  • Heads walking past block view, along with cars and a crowd (like a pirate copy of a cinema film may)

  • From a bypassers view or a person in a crowd watching
  • Outside of a cinema (a place you would expect a crowd of people to be)

  • Using a plain stereo for music
  • Dancing tries to be stopped by what looks like security (what would normally happen in this sort of situation if it happened in real life)

  • Dance moves are purposely amateur.


Rich Girl - Gwen Stefani

  • Star in video

  • Dramatic costumes

  • Historical content
  • Main narrative tells story from certain era

  • Slave - pretending to dream about being rich

  • Fast paced

  • Edited to match story (like a childs imagination)

  • Children laughing - non diagetic

  • Mainly all female - Post moderism, females are dominant.

  • Showing little flesh being 'sexy'







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