Digipak Final

Digipak

With the digipak, we wanted to keep a consistent theme. So looking throughout the website for ideas and a feel of what the feelings image is like, we noticed above that the options are old open books. We thought this would be a good idea because if we put the lyrics on the book it would be like telling a story. Most digipaks also include the lyrics to songs inside, and on the back the playlist is usually stated on a digipak.

To give the book texture, using the photofilter we put in effects the rough pastels and accented edges to give it the 'old book' look. And then used the photofilter to change it from white to a brown colour which is what the old fashioned books looked like.

We also used the same feeling sign got off the website and tinted red using the photofilter in photoshop. As we used this on the advertisement we thought we would use the same red to keep the consistency.

We discovered a font 'Andes' which looks extremely like the feelings font which we used for the back cover with the band.

To have a theme with the video, we decided to take a flower that was quite limp, and brighten the flower part but keep the stem dead. This relates to the theme of the video as it is upbeat yet the lyrics are depressing and relate to death.

The CD London Eye not only relates to the video but makes the CD stand out. We were originally going to do a red or blue plain cover (british colours) then we thought it would be too plain and not memerable for the band, so we chose to do it around the london eye to make it more appealing and memerable, also relating to the video.

We also included the basics that a professional CD would involve such as the barcode and island records picture.

Characters

The feeling have their own robotic characters. The are very simple and chirpy. Quite anime like, they are very different to our characters and our characters we created are too emo for the band image. However as we did not have time to correct this we stuck with the original characters. Also as the advertisement is would be put in a music magazine and most of them are dark, we thought it wasn't completely useless and could still grab attention. We used the characters on the back of our digipak to familiarize with the characters and help promote the t-shirt.

Construction - Final music Video

http://www.youtube.com/watch?v=MI-r2OtRR7w

Construction - Final Magazine Advertisement

Construction - Final CD cover

Construction - Magazine Advertisement

Looking at other Music Advertisements the thing you notice the most is that they always include the Cd Cover on. So we wanted to base the whole page around the CD cover to make it the main focus so people would know what to look for when they find it and it is quite a distinctive cover. Making the CD 3D we thought would link with the previous covers of the Feeling we looked at where the objects on the cover are big sized and 3D.

They are similar in the ways they both include the CD covers and the texts are the same. However The feelings real advertisement seems more simple and laid back whereas our advert is very busy with lots to look at. Over covers such as Foo fighters greatest hits and Them crooked vultures also seem quite plain however we could not completely forget a band as there wasnt one in our music video so i feel the band characters on our advert were very necessary.

Construction - CD cover

Using pictures from the internet we planned out what our cover would look like. We kept the theme of the over feeling covers by having some feet in as every cover has a hand, feet or some sort of body part in. We used the idea of the red shoes as throughout the video she is wearing the same shoes and have some significance to the video so we linked it to the cover. We also used objects such as train tracks and swing chains as we wanted to relate it to our video as much as we could yet still keep the objects relatively subtle not giving too much away.

We completed more or less the same look as our design using our own photos. Overall we felt that this cover wasnt the look we intended for and we used our british one to work off instead.

Construction - Music Video

Working on our music video we used Final cut express. We started off by deleting scenes that either went wrong or didnt look good. After doing this we needed to cut it down and fit it together keeping in mind the changes of the lyrics/beats in the music. We had to be very precise when cutting the clips down as some of the beat changes were very quick. After doing this throughout and making sure the clips are all rendered, we were able to add affects to it such as sepia or black and white. These mainly outlined the flashbacks. To add in the lyrics in the background, we had to change the scene into a photograph then draw on the lyrics, we then changed this photo to be inserted while the scene was playing, making it in the background yet the scenes are still rolling.

Construction - Photoshop

To get an idea of what our album cover would look like we got some basic photos on the internet of what we would want to be on the cover and played around with them on photoshop.

This was the basic idea of what our album would look like

We then played around with some effects that would look appealing and quite liked the effect gave the cover this basic look.

Using the picture we had a look at some of the effects with things such as filter gallery and picked out ones we thought suited the cover best such as 'Film Grain' which is shown above.

We then tried to advance our skills on photoshop such as black and white/colour effects.

Using the rubber tool to make certain things stand out and using the 'Photo Filter' tool to make things a certain shade of colour.

Compared to the original picture of this which was mulit-coloured we set this one out to have the british colours to suit our 'British version' of the cover. As most of the filming was set out in London and we had footage of many London monuments we decided to do a british one and then decide which one we prefered.

For things such as our advert we had to things such as 'invert' the characters as they were drawn in black and were needed in white.

Construction - Working on the cover

Having a look at some of the previous feeling covers we decided to keep with the orginial theme and work off them. We discussed that they mostly usually contain objects with something to do with the video with a few random objects with a pop arty effect. When filming as we went along we took photos of things that we would be able to put on the cover that would reflect on the video yet fit well together.

Construction - Lyrics in text

http://www.makethefrontpage.co.uk/

http://www.makethefrontpage.co.uk/editarticle.aspx

We experimented around in what kind of ways we could use text in our video rather than a band due to the difficulty we thought we would find and the little time margin we had. We thought of things such as using text on a bus advertisement, general billboard or a magazine. So we made a newspaper article using a website with the lyrics imprinted on and a picture of where the dead character would go. However we thought it was best not to use a newspaper as we would have to include it in the video and we didn't have space to fit it in for viewers to get a good clear look at the newspaper as our storyline is packed we didn't have enough room to fit it in.

Construction - Last Night of Filming

We went back to London in the evening to Film things such as the caraousel lit up at night. We filmed most of the flashbacks to contrast with what was going on in the rest of the video. The carousel mainly was the scene that worked best especially when we put it in sepia to give it a flashback effect. We also filmed the beach scene at night as this is when the tide went out. We also put the sepia effect on this as it made it less dreary.

Construction - Second day of Filming

We were given an inset day at school so decided to use it as an opportunity to do some more filming. We filmed the bathroom scene, the graveyard and various streets yet again. We also wanted to film throughout the day to get the change of the light for effect throughout the story. We had a high imagination when trying to vary the amount of shots as possible to get as many points of view and angles as we could to see what would look best from the audiences view.For example shooting from inside a car while the character ran behind, and filming outside the window of the car. We also had the chance to film on the outskirts of Epsom downs and the graveyard. We made sure we filmed the graveyard at night to make it look even spookier.

Construction - First Day of Filming in London

We took a school day and got up at 6am in order to take a whole day out to film in London. We chose London because we thought it would be good to get some interesting artifacts in the video and aspects of London that people can recognize such as the London Eye and Big Ben. We Filmed in Locations including a train station, a park, at the side of a carousel, outside the London eye (inside the London eye!) and various streets where the character would run.