Feminism challenges the power structures and the roles and perspectives of women. It is particularly interested in the media and the dominant gender roles. Culture determines what we think are the typical stereotypes of males + females and the media influences culture.
Stereotypes of men and women are fed to people through the media and things that we consume. In general men still get paid more than e, as power is still at the heart of it associated with men, the stereotypes have changed slightly as feminists have tried challenging them.
The male gaze: when pretty girls are used to sell things to male spectators and constructs things from a male point of view
"Beauty is a currency like the gold standard. Like any economy its is determined by politics, and in the modern age in the west, it is the last belief system that keeps male domination in tact".- Naomi Wolf.