Research and Planning - Post Moderism

Post modernism rejects theories, culture is so fragmented and so diverse there are no need of theories now. Its always equal for example with things such as Shakespeare being more important. As things a re used their meaning changes, and first impressions are important. Post moderism believes there is no meaning so it isnt necessary to look deeply, and subverting is the way forward. Subverting can be found in run lola run, where the woman seems dominant in the start.

Post moderism helps us understand the relationship between media and reality in a new way through simulation, implosion and hyper reality:

• Simulation: where virtual reality is more real than reality, that you don’t have to go somewhere or see something to know what its like, you can see it in a game or on the TV, everything now can be simulated, simulated life.
  
• Implosion: We make no distinction between real experiences and simulated things, eg: real friendships and online friendships
  
• Hyper reality: where the distinction between the two realities becomes harder and harder to notice and the simulated reality gets the upper hand and becomes more important than actual reality