The main type of audience research we did that was most helpful to us was the focus group discussion. We thought this would be most useful with the age as they are only 1 year younger then us so they would have a more level of understanding and it would be mainly teenagers that would stay in and look up music videos on the internet as adults would tend to have the time. So if this research happened to be unsuccessful then we would know it would need to be changed because if these students didn’t like the video then it wouldn’t work. This feedback was extremely useful to us because it pointed out the main factor that the music video can become too complicated easily. Along with the flashback, the murder scene at the beginning they suggested maybe not using a band, as that would over complicate things so it would not make any sense. We discussed as a group that it would probably be a good idea to use text, therefore still relating to the song yet not making it too hard for anyone watching it to understand. As we as a group had gone over the storyline many times it was quite startling to find that even the flashbacks put people of course in following what was happening in the video. We figured that it is best to listen to people that are hearing the idea for the first time as most viewers that would not tend to watch it over and over to simply understand so still using our ideas we wanted to make it as easy to get as possible. This overall was the piece of feedback, which had the biggest effect on our video and our advertisement in involving a band.
As a whole I think one of the most important aspects of feedback is that you get it before and after the product is finally finish therefore having feedback at many times of the process in producing the product to reduce the risk of having feedback once finishing the whole thing.
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