Monday 14 December 2009

Evaluation - Question 2

How effective is the combination of main product and the ancillary text?

The main role of a CD cover is to reflect on the song and tie in with the nature of the band, yet also attract people’s attention. The intended role of a magazine advert is to advertise and promote the band as well as the CD to try and attract people to buy it.

We looked at adverts located in magazines and figured that mostly magazine adverts are stretched out versions of the CD covers or do at least include the CD cover on it, some with minor changes. Such as ‘Cure’, ‘13th floor elevators’, ‘Them Crooked Vultures’ and ‘My son the bum’. The fact that CD covers are mostly located on the advertisement could be that when people see it advertised they know exactly what they are looking for in future reference for buying the product.




The CD cover relates to the music video quite a lot yet still ties in with the theme of the Feeling covers. The ‘look’ is from the Feeling covers yet the objects are from the video. With landmarks such as Big Ben and London eye in the music video as well as the carousel, the swing chain and feet.


Jamie T’s video ‘Sheila’ uses the location of lights by the London eye, which we also used in our video. The lights brighten up the dark atmosphere yet still make sure the man is the main focus.




Pink’s ‘Who knew’ video contains flashbacks and fairground rides where the fun smiley flashbacks at the ‘funground’ shows good times and makes it all happy with the rides yet the later fast pace action of the rides going round show the fast pace and intense moments of the music video.




Including flashbacks in our video make it less violent. Showing ‘Happy’ moments give it an upbeat feel. Although we didnt want our video to be typical with the song (such as flowers, sunshine), we didnt want to completely go the opposite way. Therefore putting in chirpy flashbacks helped balance this.

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